商品敘述：

This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades. Building on Strategy 1.0 that is implemented from 2010 to 2014 to shape the bank up to international standards, DBS''s Strategy 2.0 focuses on "Making Banking Joyful" through three key tenets: (1) digital to the core; (2) being customer obsessed; (3) creating a start-up culture. This case illustrates the requisite leadership and operational capabilities to translate the digital transformation vision into a strategy. It explains how the bank leverages technology as part of its strategy to make banking invisible for its customers, for example, by initially engaging employees through the adoption of hackathons and design thinking. The case also discusses how the bank successfully developed a start-up culture bringing everyone on the same understanding and developing digital tools. Finally, this case highlights the need for the top management team to canvass its Board''s endorsement and investment support for a transformation of such size, scale, and duration.

涵蓋領域：

Design thinking;Disruptive innovation;IT management;Organizational transformation;Strategy

相關資料：

Case Teaching Note, (SMU817), 16p, by Annie Koh, Robin Speculand, Wee-Kiat Lim

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